This is the logo for the London Symphony Orchestra. It is made out of one line that has smooth and soft curves. It might be hard to make out the letters at first, but when you do it's kind of stuck in your head. It reminds me of the story shop logo because you have to look close enough to find both of the letters "S" within it. I think it works well because it simple and effective.
http://lso.co.uk/home/
http://lso.co.uk/home/
1 comments:
This also reminded me of the storyshop logo—a fluid shape that reads both as letters but also as a form with movement.
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